The Nomads

The Nomads is a running club born in Barcelona, driven by a new generation that sees running not as sport, but as narrative. Far from metrics, close to the street, the project is shaped through a cinematic lens: each run becomes an episode, each runner, a character. For this visual identity, we drew inspiration from the world of showrunners—those who shape stories from behind the scenes. Every design element plays a role: typography shaped by the texture of effort, a color palette that evokes the warmth of asphalt at dusk, and a tribal-shaped sublogo that speaks to the idea of the club as a tribe, as a pack. The result is an identity that moves between rawness and fiction, between collective energy and personal introspection. A tribute to small gestures, to the power of subtlety, to stories that don’t need to be told out loud to feel real.